Each service below is designed to feed the same objective: qualified leads in your pipeline. They can be engaged individually or as an integrated system — the decision depends on where your current gaps are.
01
Most B2B content produces traffic. Ours is built to produce pipeline. The difference is architecture: every piece we create maps to a buyer stage, answers a specific objection, and either captures a lead or advances one that already exists.
What we build
This service is right for you if
Your team is producing content but can't trace it to pipeline. You have no documented content strategy. Your blog drives organic traffic but generates almost no leads. Your sales team has no credibility assets to share with prospects mid-cycle.
What changes within 90 days
02
SEO for B2B is not a volume game. It is a precision exercise: identify the specific queries your ideal buyers use at each stage of the buying process, build the content and technical infrastructure to rank for those queries, and convert that traffic into pipeline without paying per click.
What we build
This service is right for you if
Your site receives traffic but very little of it converts. You rank for brand terms but not for the problem-aware searches your buyers run. You want inbound leads that don't depend on an ad budget being on — leads that compound over time rather than stopping when spend stops.
What changes within 90 days
03
LinkedIn, Google, and Meta are powerful channels for B2B — when campaigns are structured around the way B2B buyers actually behave. We build and manage paid acquisition systems engineered for complex sales: multi-touch attribution, ICP targeting, intent-based bidding, and lead scoring before handoff.
What we build
This service is right for you if
You're spending on ads and generating form submissions, but your sales team says the leads aren't qualified. You can't trace which campaigns produced which revenue. You've tried running B2B LinkedIn ads but found costs per lead too high relative to close rates.
What changes within 90 days
04
LinkedIn is the only platform where you can reach a CFO with a specific job title, at a specific company size, in a specific industry, with a message tailored to their exact role in the buying process. Most B2B brands use it for brand awareness posts. We build a system that produces inbound conversations and qualified pipeline.
What we build
This service is right for you if
You post on LinkedIn occasionally but have no consistent strategy. Your company page gets low engagement. Your leadership team knows LinkedIn matters but doesn't know what to post. You want a stream of qualified inbound conversations that doesn't depend on cold outreach.
What changes within 90 days
In-house team
Proconnect Digital
RecommendedGeneralist agency
Regardless of which service you engage, the onboarding sequence follows the same five-step structure — because strategy always precedes execution.
Strategy Call
60-min session: business goals, ICP hypothesis, current pipeline gaps, and channel fit assessment.
ICP & Audit
Ideal Customer Profile documented. Existing website, LinkedIn, and content audited against ICP criteria.
Strategy Build
Messaging architecture, channel plan, lead scoring framework, and 90-day roadmap produced.
Campaign Launch
Accounts built, audiences created, copy written. Campaigns live by end of week 4. Dashboard handed over.
Optimise & Scale
Weekly performance reviews. Monthly strategy reviews. Budget reallocated to highest-performing channels.
Book a free strategy call. In 60 minutes we'll map your current pipeline gaps and tell you exactly where to start — no obligation, no sales deck.
Book My Free Strategy Call →No commitment required. No follow-up pressure. Just a clear diagnosis.